Time to hand the rest over to the big guys

Time does fly doesn’t it, yesterday I remember enrolling for classes, and today, I’m finishing up my first ever university assignment. Not going to lie, I can’t wait to get this over with and see what’s next in store for BCM110! Before I go on, I’d like to personally thank our lecturer, Professor Sue Turnbull and our tutors for being such a great help in completing this assignment. Looking back, we’ve covered various aspect of the media in our everyday life from discussing about the media effects model, semiotic readings, the importance of authoritative media controller, the public sphere to the term “moral panic”.

Before I’ve taken this subject, I’ve never wondered about significant connotations embedded in an advertisement and how cunningly marketers were able to influence our mind as consumers. I’ve taken an interest in semiotics readings on how we understand what we understand and why we understand it, how there’s always a signifier and signified in a sign and how we interpret them with our mental concept. For instance, I did a blog on semiotic readings using an advertisement from BMW selling their premium used cars, on analysing the piece, I manage to identify its denotations and connotations which brought me to my understanding of why marketers used sexualities as a technique to attract customers in buying cars. Since then, I’ve definitely gain a deeper understanding into what it means about marketing, and how semiotic readings play a huge role in creating a successful marketing campaign

Last but not the least, one of the major help I’ve gotten was from reading fellow student’s BCM110’s blog on WordPress in order to give me an idea about the topic of the week. Furthermore, these blogs are all unique in their own ways talking about the same topic but phrasing and portraying them differently, it gives me the opportunity to challenge their ideas by commenting on their post, gain more knowledge from the readings and act as a platform of support. All in all, I look forward to the rest of this session and can’t wait to get back into blogging again even after this assignment is due!