Who says?

When I think of media, the first thing I can think of in my mind is the television. It pretty much broadcast every aspect of our life from advertisement, news and documentary to dramas, lifestyle and history. The wide array of media that are being bombarded directly in our faces daily dictates what we know and understand in our everyday life. But here’s the bigger question, who controls these media? And why does it matter?

Every time you watch a news segment, there’s always a higher authority calling the shots in the background, and on top of that another higher authority had made sure that the media that are being broadcast are credible and reliable. But can our facts and knowledge be controlled and fed by someone in the higher power? Questions such as bias judgement, left sided opinion and preferences can be factors that stirs someone toward their own personal beliefs, perspectives and understanding. Now, this is totally respectable but just because someone decided to broadcast their opinions and justifies themselves in a respectable manner, it doesn’t mean that everybody’s opinion and understanding of that particular issue are similar and agreeable. And that was how debates were originated, by people with different opinions and understanding defending their own beliefs.

(picture source)

Take this news headline that was published on day two of the Federal Election campaign in Brisbane for example, it very clearly shows Mr Murdoch, who whereby is the owner of The Daily Telegraph, egotism to publicly criticise his disagreement for Kevin Rudd’s government. As readers, this opinionated front page news was obviously focused on a biased viewpoint  of Mr Murdoch and if I were to support Kevin Rudd, this headline would be seem as offensive to the public party. Nonetheless, we live and feed on these news in order to keep us up to date on the current affairs, so an article like this, would in fact feed us bias opinions of people who are in control of the media, information like this raises ethical issues among the public.

Therefore, in my point of view, it is important to know who controls the media and how they control it because informations transfer at the speed of light and if an inaccurate rumour has been circling around the community, someone’s reputation will be tarnished in the unfair conduct of media broadcasting.

Reference:

Morrison, A 2013, News Limited Wearing Its Bias On Its Sleeve For Murdoch, The Queensland Times, viewed 3rd April 2014, <http://www.qt.com.au/news/News-Ltd-wearing-its-bias-on-its-sleeve-for-Murdoc/1973674/&gt;